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Born and raised in Floida, Patti has spent her life enjoying this beautiful state. With more state parks than almost every other state, more miles of coastal beaches (except for Alaska), Disney and other attractions, along with the warm year round weather, there is always an adventure to be explored.

Florida Media Strategist

Content itself may be King (because it dominates the internet), but the creation and marketing of content is certainly Queen. Content needs to be more elegant and sophisticated than ever before and it needs a special attention to detail in order to get the attention it needs. Content needs to be created for the reader, not for bots, and when crafted properly, it will gain more traction over time rather than fall into the internet content pit.

“As a marketing and digital media professional, I believe in combining a passion for great content with marketing for small businesses to get them exposure in a more natural way.”

Florida Smart was born out of the idea to help people connect with businesses in the state. It is even more important today than it was in years past because it is now more expensive and harder to be found online.

With our collaborative influencer approach, we are turning businesses and business leaders into influencers. Learn more about it here.